The Twitter Party began as a great new marketing tool in Social Media. It’s morphed into an infomercial. Whereas companies seek to actually engage with customers, the Twitter Party is pretty much about swag. It’s about getting something for nothing. It’s NOT about a topic that has general interest that is related to the sponsoring company/brand. But, a Tweet Chat sponsorship is all that and more. And, #DadChat offers the best demographics available on Twitter.
In mid-2013, #DadChat surpassed one billion impressions. I wrote How Much is One Billion at the time so all the amazing facts about numbers are in that column. This time, I simply want to crow a bit about how the entire year turned out for #DadChat AND, what I believe to be the potential and pitfalls for Tweet Chats in the future.
First, the statistics for 2013:
Contributors: 7,956
Tweets: 77,113
Reach: 69.61 million
Impressions 1,883,330,000
I find it so interesting that one of the most incredible forms of Social Media is just beginning to catch on. By that, I mean advertisers and marketers getting how valuable an active Tweet Chat can be! #DadChat is less than two years old but has a dedicated following of dads and moms that use our hashtag 24/7 and especially during our regular “time slot” on Thursday evenings at 6:00 p.m. PT, 7:00 p.m. MT, and 9:00 p.m. ET. We set a World Record, as far as I can verify, last week with 267,000,000 million Impressions over a 48-hour period, 95% of which took place during our designated one-hour “official” chat! That is NOT a typo. In no small part, this record was achieved by the efforts of co-host Adryenn Ashley (@Adryenn).
