I took my boys to San Francisco to attend the Outside Lands Music Festival this summer. It’s one of those Woodstock-like three-day music extravaganzas. There were several stages strewn around Golden Gate Park and, given today’s sponsorships there were all kinds of companies represented, big and small. Giveaways, prizes, PR of all kinds, and amazing food abounded, along with the unmistakable aroma of weed.